Since 1925, RACHELI & C., a professional services firm specialized in the field of industrial and intellectual property law, has been offering consulting and representation assistance in Italy, the European Union and abroad for securing, maintaining and defending patents, trademarks, designs, copyrights and domain names.
The firm boasts a team of legal and technical professionals of consolidated experience and expertise, who are able to assist business Clients in solving problems and create strategies designed to maximize the value of their intangible assets, develop and commercialize their products, services and ideas.
A trademark is a distinctive sign which is used to identify the goods and/or services that a business offers on the market. The trademark is generally considered a strategic marketing tool as it communicates to the public not only the commercial source of the goods and/or services, but also the intrinsic qualities of these goods and/or services and their ability to fulfil the needs and expectations of the public. As the business' market position becomes consolidated, the trademark becomes a guarantee of the business' goodwill. Therefore, trademarks are usually key assets of well-established businesses.
In Italy, the registered trademark is the title which gives the exclusive right on the distinctive sign used either by an individual or a legal business entity to mark goods and/or services. This exclusive right pertains to goods and services which are listed in the trademark registration, and also to goods and services similar in nature, or which have similar channels of distribution and are target markets. The purpose of the trademark is to identify in the eyes of the public the source of the goods and/or services in relation to which the trademark is used, to warranty the nature, quality or geographical origin of the goods and/or services.
In the case of well-known trademarks, the exclusive rights of the trademark owner cover any kind of product or service, since the unauthorized use of the famous trademark by a third party is deemed to cause prejudice to the trademark owner and an unfair benefit to the third party.
The trademark may consist of a logo or a word, or both, with which the goods and/or services are marked. In particular, it may consist of words, proper nouns, drawings, numbers, sounds, and the shape of the product or of its packaging, combinations of chromatic shades and of shapes.
According to the Italian Trademark Law, the proposed mark must comply with the following requirements:
The Italian Trademark Law also prohibits the registration of marks which are likely to mislead the pubic, especially with regards to the geographical origin, nature or quality of the goods and/or services; three-dimensional marks which are solely dictated by the nature of the good, which are necessary to achieve a technical result, or which gives substantial added value to the good; symbols and emblems of public interest without the consent of the competent public authority and those protected by international conventions, such as the Olympic symbol.
However, a mark which is otherwise not inherently distinctive, or which is commonly used in everyday language or regularly used in commerce with regards to the goods or services, can be registered if it has acquired distinctive character on the grounds of a notorious and widespread use. This exception does not apply to three-dimensional marks whose shape is dictated by the product's function.
The Law also provides that the following marks, cannot be registered without the consent of third parties deemed to be entitled to their use: portraits of persons; well-known marks/signs used in the fields of art, literature, science, politics and sports; names of other persons and not of the applicant, provided this does not damage their reputation; well-known names, acronyms and symbols used by public events, associations and not-for-profit organizations.
The Italian Patent and Trademark Office does not carry out novelty examinations for pending applications, so this could give rise to conflicts with prior registered or pending trademarks.
Therefore, anyone who wishes to adopt a trademark should previously ascertain the absence of prior confusingly similar trademarks. In this respect, it is recommended to request the advice of a qualified trademark attorney who has the necessary means and ways to carry out the required searches.
It is also important to note that the Italian Trademark Law does not currently provide for third party opposition proceedings, although it is expected this measure will be introduced in the near future in order to comply with the provisions of the Madrid Protocol, of which Italy is a signatory.
In Italy, the time duration between the filing of the application and the grant of the registration of a trademark is currently of approximately two (2) years, although the Italian Patent and Trademark Office has introduced reforms which may reduce the time required to obtain the certificate of registration.
An Italian trademark must be used by its owner or licensee within 5 years from its date of registration. A cancellation action can be brought by a third party against the trademark registration on the grounds of continuous non-use for the period of 5 years preceding the date of filing of the cancellation action, if more than 5 years have passed since the date of registration.
Racheli & C. offers its Clients full services relating to filing and prosecuting Italian, Community and International trademark applications.
We also offer assistance in the following areas:
Our Client services include an on-line access to our records of each Client's own trademark portfolio.
The "domain name" is the name which is given to an Internet address by which its numerical value is recognized by virtue of the Internet Protocol System ("IPS").
An Internet address is usually composed of the following elements:
In Italy the entities which are responsible for the assignment and registration of ".it" second level domain names are the Naming Authority Italiana and the Registration Authority Italiana, two non-governmental bodies which adhere the Internet community through institutions such as the Internet Society and the ICANN.
The requirements for obtaining an ".it" domain name registration are:
The Registration Authority also requires the applicant to execute a declaration of assumption of civil and penal liability for the use and registration of the domain name.
Therefore, it is recommended to perform a prior search among trademarks, business names and domain names valid in Italy before requesting the registration of a domain name.
In addition, the Registration Authority and the Naming Authority have recently adopted an identical version of ICANN's dispute resolution rules, which provide for Mandatory Administrative Procedures in the case of domain names which infringe third party rights and which have been registered and used in bad faith, and for remedies such as the cancellation or re-assignment of the domain name registration to rightfully entitled third parties. The MAP is heard before private panels of experts and has already proven an inexpensive and quick means to battle cyber-squatters.
Racheli & C. offers its Clients assistance in clearing and requesting domain name registrations, watching for domain names as well as advice and representation in all disputes involving domain names.
A patent is an exclusive right on the working and exploitation of an innovation within the territory of a State, which is granted by a State (or by an organization of States) to the author of the invention or to his legal successors or parties having the right thereon for a certain number of years.
The innovation can be of a technical nature (in Italy, the protection by means of a patent for invention or a patent for utility model) or an aesthetic nature (in Italy, the protection by means of a patent for industrial design or patent for multiple industrial design is foreseen).
Racheli & C. offers its Clients full services relating to filing and prosecuting Italian, European and Euro-PCT patent applications, including validation of European patents in the various EPC member countries, as well as to filing and prosecuting Italian utility model and industrial design patent applications.
We also offer assistance in the following areas:
Our Client services include an on-line access to our records of each Client's own patent portfolio.
A topography of a semi-conductor product (integrated circuit designs) is considered a series of related designs, however fixed or encoded, (i) representing the tree-dimensional pattern of the layers of which a semi-conductor product is composed, (ii) in which series each image reproduces in total or in part a surface of the semi-conductor product at any state of its manufacture.
Topographies may be protected which are the result of creative intellectual effort on the part of their creator(s), and are not commonplace or ordinary in the semi-conductor product industry.
The creator or his successor in title or, where applicable, the creator's employer or the person who commissioned the topography, can apply for registration of a topography in Italy at the latest within 2 years from the date of first commercial exploitation anywhere in the world. The duration of the protection is 10 years from the end of the calendar year in which the topography or the semi-conductor product embodying the topography has been commercially exploited for the first time anywhere in the world, or in which the application for registration has been filed, whichever period expires first.
The procedure for registering topographies foresees an examination, which as a matter of fact, is limited purely to formal matters.
In case of refusal of the application, an appeal may be lodged with the Board of Appeal within 30 days from the Notification of Refusal. In case the examination of the appeal has a positive outcome, the applicant will be invited to pay the registration fee within 60 days from the invitation. The documents and drawings of the application will be opened to public inspection as of the date of registration, but the applicant may request upon application for registration to defer such publication until the first commercial exploitation, for a maximum period of one year from the registration date.
Italy is a member of the International Union for the Protection of New Plant Varieties (UPOV).
Those varieties of plants are eligible for protection in Italy which are new and apt to be used in agriculture or industry. Protection is reserved only to those kinds of plants appearing on an official list, which may be supplemented from time to time.
Foreign applicants must appoint an agent admitted to practice before the Italian Patent and Trademark Office.
Applications for plant variety patents are subject to a formal examination. However, observations from third parties are admitted, to which the applicant may file counter-statements. There are no third party opposition proceedings.
The duration of a patent is 15 or 30 years from the grant, depending on the kind of plant. Plant patents are subject to annual maintenance fees and are treated as patents for inventions.
Copyright protects all works having an intellectual character, wherever originating. The scope of protection of copyright is over the formal expression and not the ideas embodied in the work.
This definition includes all the works of any nature in the artistic field, such as literary, musical, dramatic, choreographic, cinematographic and fine arts works. Other protected works include: scientific and educational writings; works of architecture, graphic design and photography; radio and television works.
Furthermore, the Italian Copyright Law was recently amended to protect works in new technologies: software, data bases and multimedia works such as computer games, digital works on CD-ROM's, DVD's and Internet audio-video files.
Owners of the copyright have the exclusive right to the commercial use of the work, as well as the right to reproduce and distribute or authorize third party reproduction and distribution in any way.
More recently, the Italian Copyright Law was further amended to prohibit private unauthorized copying of software within a business organization, for the purpose of avoiding additional license fees.
The duration of the copyright commences on the date of creation of the completed work. It is generally recommended to register the creation of the work with a national copyright registry before the first publication of the work as means of proof of authorship against third parties. The Copyright regulations provide for the filing of published computer programs in a special software register.
In Italy the national registry and royalty collection agency is the Società italiana degli autori ed editori (SIAE).
The copyright generally expires 70 years after the death of the author or of the last surviving author in the case of collective works. The SIAE is also responsible for administering the special register of software programs.
In addition to copyright, Italian law recognizes moral rights, which are the sole right of the author to maintain the integrity of the work and his or her reputation, as well as ancillary rights known as neighbouring rights, which include the rights of producers of musical recordings, of actors and performers, of authors of theatrical plays, of photographers and authors of engineering projects to receive a royalty for the performance of a work.
The purpose of this widening in the scope of protection in intellectual property is to fight against the piracy and counterfeiting of phonographic and audiovisual works, which has increased dramatically in Italy in recent years.
Racheli & C. can assist you in the filing of an unpublished work for registration of authorship with the SIAE and in the legal defence of your copyrights, including actions to combat piracy and counterfeiting of copyrighted works with Italian police and customs authorities.